Paul Larson is the founder and CEO of Larson Financial Holdings (LFH), the parent company of Larson Capital Management. Paul is responsible for business development, capital raise, capital deployment, asset profitability, and strategic direction for the firm. LFH is a one-stop financial resource for its clients, with a platform that supports over 200 Advisors across 30 states with over $6 billion of assets managed and is one of the fastest-growing integrated financial companies in the country.  

Paul holds a degree in Finance from Northwestern College. 

Jon White is the President of Larson Capital Management. Since joining Larson Capital Management in May 2017, Jon has led the acquisition of property with purchase prices totaling $363.5 million and oversees approximately $165 million in assets under management. Before joining LCM, Jon served as President of Hoffmann Commercial Real Estate (HCRE) and Operating Partner at Osprey Capital, a large family office private equity firm based in Chicago, IL where he was responsible for the deployment of private equity through strategic acquisitions of office, retail, industrial and multi-family assets. 

During his tenure at HCRE, Jon executed in excess of $1.5 billion of transactions. As an Operating Partner at Osprey Capital, Jon was responsible for business development, lender sourcing/management, project finance, capital raise, capital deployment, asset/portfolio profitability, M&A underwriting/financial, deal flow and strategic direction. 

Kelly Eisenloeffel was recruited in 2018 to Larson Commercial Real Estate (LCRE) as the Director of Asset Management. Tasked with building the foundation for a scalable, fully integrated real estate company, she executed a growth strategy which catapulted LCRE into the top five management companies in the St. Louis market area, with over 2 million sq. ft of commercial office space. Under Kelly’s leadership, company revenue grew in excess of 300%, allowing Larson Capital Management to purchase over $200M of commercial real estate nationwide.  In recognition of Kelly’s accomplishments, she was promoted to President of LCRE.  

With almost 20 years of commercial real estate experience working with both institutional and entrepreneurial clients, Kelly is strategic about every project Larson pursues. She focuses on executing individual business plans through the oversight of all aspects of an asset’s life cycle.    

Kelly credits her success to her passion for the analytic process, as well as creating a balance between employee engagement and growth. Since joining Larson, she has built a team of individuals who provide best in class service in the industry and are capable of scalable growth.  

Kelly says, “When you can go to the office each day and feel like you are creating an environment where your team, company, and investors can flourish, it becomes a rewarding and fulfilling experience.”

Connor joined Larson Capital Management in 2020. As the Senior Director of Capital Markets, Connor is responsible for leading the research and due diligence efforts on new acquisitions and developments, as well as managing the development process from inception to completion. Prior to joining LCM, he worked in Investment Sales at Cushman and Wakefield, with a specific focus on institutional sales of office and retail assets. Connor received a Bachelor’s Degree in Finance with an emphasis in Real Estate from the University of Missouri – Columbia and holds a Missouri Real Estate License.  

Jeff Igou serves as General Counsel and Vice President of Strategy at Larson Capital Management, bringing extensive expertise in legal and strategic business leadership. With a deep understanding of real estate investments and corporate governance, Jeff oversees the firm’s legal affairs while driving strategic initiatives that align with Larson’s mission to shape the future of investing.

Jeff earned his Doctor of Law (J.D.) from Creighton University School of Law in 1998, following a Bachelor of Science (B.S.) in Accounting from Saint Louis University in 1995. His combined legal and financial background equips him with a unique perspective on complex business challenges, allowing him to provide innovative solutions and leadership within the industry.

Lisa joined Larson Capital Management in 2022. As the Director of Asset Management, Lisa manages the financial health of Larson’s office properties, working with property management and leasing teams to ensure positive financial performance for each building. Lisa has over 30 years of experience in the commercial real estate industry. Before joining LCM, Lisa’s most recent roles included serving as the Market Lead for REDICO, and Executive Director of Property Management for Sansone Group. Lisa earned a Bachelor’s Degree in Business Administration from Southeast Missouri State University and holds a Missouri Real Estate Broker’s License.

Nelda joined Larson Capital Management in 2019. As the Director of Operations, Nelda is responsible for processing and funding investor subscriptions, managing the investor portal, working closely with Larson’s advisor teams, providing technical and operational support, and managing relationships with fund custodians. Prior to joining LCM, Nelda served as Senior Director of a sales and operations center for UniGroup, Inc., a leader in the transportation, moving, and storage industry. She also served as Senior Vice President of Marketing for United Way of Greater St. Louis. Nelda earned a Bachelor’s Degree in English, and Master of Business Administration from The University of Iowa.

Alyssa Joined Larson Capital Management in 2022. As the Sr. Director of Investor Relations, Alyssa is responsible for oversight and strategic direction of the investor relations program, including investor reporting and communications, marketing, and capital raise. Prior to joining LCM, she worked at Ascension Investment Management, where she was responsible for all investor reporting and maintaining the accuracy of investment performance for an institutional private fund of funds. She began her career in the investment industry with Fiduciary Asset Management. 

Alyssa holds a Bachelor of Science in Business Administration with an emphasis in Finance from University of Missouri – St. Louis. She is also a Chartered Alternative Investment Analyst (CAIA) Charterholder.