Banner at Sterling Farms Opens its Doors

At Larson Capital Management, we don’t just talk about opportunities: we build them. We’re proud to announce Banner at Sterling Farms opens as our newest multifamily development in Jackson, TN.

What began as a promising parcel of land has officially transformed into a thriving, 240-unit community. Thanks to our time-lapse video, you can now watch the entire journey unfold, from groundbreaking to grand opening.

This project is more than bricks and mortar. It’s a testament to what’s possible when strategic foresight, deep market knowledge, and unwavering execution come together.

Banner at Sterling Farms was built in a high-demand area with limited recent development and low vacancy rates. The community offers renters a high-quality, amenity-rich living option that simply didn’t exist in the area before.

And the market is already responding. Just weeks after completion, the property is already 34% leased with a 28% occupancy rate, an excellent early indicator of performance.

We intentionally designed Banner at Sterling Farms to meet the needs of modern renters. Eleven three-story, garden-style buildings feature open-concept layouts. The clubhouse, pool, outdoor cooking stations, dog park, and other lifestyle-focused amenities reflect the kind of living today’s tenants seek.

It’s affordable. It’s attractive. And thanks to our hands-on approach, it embodies the type of smart, strategic development that aligns with market demand.

For our investors, this isn’t just a completed project. It’s a clear example of our commitment to seeing things through. And a strong signal of what’s possible going forward. At Larson, we believe in the power of finishing strong. Banner at Sterling Farms is a bold example of how we deliver. Watch the community unfold from start to finish, and picture what’s next.